Saucy Japanese matchbox labels

My love of matchbox labels started with Eastern Europe, blocks of colour, propaganda and public service announcements. I was then offered a collection of Japanese labels, a different aesthetic and slice of history illustrated through advertising. A recent addition to the Japanese collection is this set of ladies. I’m not sure if they advertise anything or are simply collectable items. They are brilliantly bright, colourful, fun and just a little bit saucy!

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