Driving though France we spotted the sign for Musée Européen de la Bière or The European Beer Museum. Who could resist? The museum is in the small village of Stenay. The building once a citadelle, then malting house, was converted into a museum by a group of beer enthusiasts in 1986. The museum guides you though the process and history of beer making and the last room of ephemera, advertising and signage is an explosion of colour, design and typography. The museum also has a bar – enough said.